
All the bounces we cannot see: A deferral story
A Video by Yves-Marie Le Pors-Chauvel (Email Marketing and Delivery Specialist, Postmastery)
About this Video
When you work in email deliverability industry, you constantly hear about Bounce processing, eventually blocking bounced addresses and possibly unsubscribing bounce addresses... In short, processing bounces is the absolute basis of email deliverability! But then, what about Deferrals: Should they be processed? How? Does this only concern senders running their own MTA or also senders using ESPs? What are the impacts?