Between art and science: Managing ambiguity as an email deliverability expert.
A Video by Martina Lipp (Marketing Consultant and Advisor, Martina Lipp Consulting)
+4 Panelists
About this Video
This panel will explore how to navigate increasingly ambiguous email metrics and how to define success in this ’new world'. Our experts from a range of industry-leading organizations will discuss finding the balance between art and science in managing the 'grey zones' as a deliverability expert.
We’ll talk about deliverability boundaries and share strategies for educating stakeholders and how to build strong internal relationships. This session will highlight the evolving role of deliverability experts in shaping email strategy.
