Say No to Bots, Bounces & Bad Data: From Collection to Engagement
A Video by Jennifer Nespola Lantz (VP of Industry Relations and Deliverability, Kickbox)
About this Video
Autobots, roll out—into a cleaner, more engaged email list! In the digital battle against bots, bounces, and bad data, your email campaigns need their spark to be high-performing, highly-efficient machines.
"Say No to Bots, Bounces & Bad Data: From Collection to Engagement" is your transformative guide to becoming a master of email list optimization. Learn how to combat bot submissions, remove bad data, and keep your lists performing at their peak. From deploying defenses like CAPTCHA and email validation to fine-tuning list hygiene to tuning engagement to maintain your list ongoing, this session will equip you to transform your email strategy into a well-oiled machine that delivers results.
Takeaways:
1. Activate Your Defenses (Real-Time Validation & Captcha):
Don’t let Decepticons (aka bots) invade your email lists. Use Captcha and real-time validation to ensure every collected email is valid and human.
2. Roll Out a Maintenance Plan (Lifecycle Hygiene):
Keep your list in fighting shape with regular engagement tracking, bounce management, and proactive cleaning.
3. Know When to Shift Gears (Removing Inactive Contacts):
Understand the lifecycle of your list, knowing when to re-engage subscribers or remove outdated, inactive contacts.
4. Neutralize the Enemy (Bot Identification):
Spot bot activities in campaigns to better measure success and prevent them from disrupting your performance.