About this Video
This session delves into the challenges that arise when discussing email deliverability issues with developers. It aims to equip participants with strategies for effectively communicating the importance of email deliverability improvements in a way that resonates with developers, while also persuading them to understand these tasks during sprint planning. We’ll explore how to showcase developers the value of these improvements, not just for the business but also in terms of user experience, to gain developer buy-in. Additionally, the session will provide practical tips on how to enable developers to implement the necessary features by aligning the work with their role and responsibilities, ensuring they understand both the technical and user-centered value of the changes. The discussion will also touch on how to measure the outcomes of these efforts, including defining key metrics that indicate success and value for the end users. Finally, the session will highlight how to share the impact of these changes with the broader team by presenting user feedback, key performance metrics, and tangible results, ensuring that everyone involved can see the direct benefits of their contributions.
Take Aways: 1. How to show value to developers 2. How do we able to get the developers to develop deliverability features 3. How to measure the outcome